XL Everyday Healthy Rewards Patient Program
It’s been shown that LESCOL® XL refills drop dramatically after the first Rx is filled and continue to drop steadily month after month. This means that approximately 5 out of 10 patients drop off therapy within 3 months and 7 out of 10 patients completely stop using LESCOL® XL within a 1-year period.
The XL Everyday Healthy Rewards Program is designed to help your patients adhere to your cholesterol treatment plan. And to promote the benefits of changes in lifestyle through diet and exercise to their LESCOL® XL therapy. Healthy changes made every day can go a long way in improving a patient’s overall health. To excel every day in making small, steady changes in diet and exercise and to take LESCOL® XL each day are the goals of the program.
Patients will enroll online in the program and will receive via e-mail exclusive, members-only healthy rewards benefits such as fun puzzles and cartoons, a cost-saving e-coupon, cholesterol news, and diet and exercise tips.This is a 16-week program, so patients will not feel overwhelmed by having to make lifestyle changes overnight.
A Novartis Representative will drop off samples along with XL Everyday Healthy Rewards Sample Bags with information and instructions that will direct your patients to the LESCOL® XL Web site where they can find out more about the program and enroll online.
When you write a prescription, be sure a XL Everyday Healthy Rewards Sample Bag is given to your patient along with LESCOL® XL samples so that they can begin to enjoy the benefits of the XL Everyday Rewards Program.
We believe this program will change your patients’ habits, and help them recognize the importance of how taking LESCOL® XL, along with modifications in diet and exercise, can help them get to goal. |